We created Vicinity to make use of the business-building potential of new Internet technologies like social media and WordPress.
Traditional print media are fine for large businesses who can afford to spend heavily on visibility, but the high cost involved often prevents smaller companies from taking that route.
Now, however, new opportunities have been opened up by social media such as Facebook, Twitter, Yelp and others. Provided you use them in the right way, you can create and maintain a “buzz” locally about your company at very low cost, in fact often at no cost at all.
People love to chat and pass on news, and your customers are no exception. If you provide them with interesting content, you’ll find that they’ll spread it amongst their friends, who in turn pass it on to their own contacts, and so on, meaning great publicity for your business.
All this needn’t cost the earth to set up. At Vicinity we understand the financial pressures on small businesses, and you’ll be pleasantly surprised at how affordable we are to even the smallest companies.
The first thing you need is a smart web site, and Vicinity has in-house all the necessary skills, including web site and logo design, branding and text creation. We can set up online shopping carts so that you can sell your products and services online (even to the whole world, depending on your product). We can even do photoshoots and videoshoots on your premises. In short, at minimal cost we can transform the look of your business in a way that will open up whole new avenues of opportunity to exploit.
Once your site is ready, it needs to be promoted using social media, which you can either do yourself at no cost, or you can commission us to look after it for you.
Call us today for a free consultation and see how Vicinity can help your business to reach out locally!